Everything you need to go from a keyword to a published, on-brand article — how the pipeline works, what each setting does, and answers to the questions we hear most.
The fastest path from nothing to a published article.
Add your brand name, website, tone, and internal links once — every article you generate can pull from it.
Enter a keyword, pick a brand, target location, and tone. Choose Deep research or Speed run.
Edit sections, headers, or guidance before the full article is written (skip this in Speed run).
Export to Word, share a public link, or push straight to WordPress or Shopify.
Every document moves through five stages, shown as a colored status pill wherever you see it in the app.
Every article starts here. We analyze the live SERP for your keyword — who's ranking, what entities they cover, and where the content gaps are — before anything gets written.
A section-by-section outline is generated from that research: headers, search intent per section, and target entities. Add, reorder, or rewrite sections before approving it.
The full article is generated from your approved outline, tuned to the brand kit, tone, internal links, and special instructions attached to the document.
Edit the finished draft in the rich-text editor, adjust the title/meta/slug, export to Word, or share a public read-only link for sign-off.
Push the finished article straight to a connected WordPress or Shopify site — title, body, slug, and meta description are all mapped automatically.
A document that’s actively generating shows a live “Researching…” or “Writing…” status with a spinner instead of a static stage — no need to refresh, it updates on its own.
Every new article picks one of two workflows.
Research and the outline generate first, then the workspace pauses so you can review and edit the outline before writing the full article. Best for pillar pages and anything where structure matters.
Research, outline, and the full article generate back to back with no pause for review. Best for volume — pairs well with bulk import.
Reusable settings so every article for a brand stays consistent.
Name & website. Used to ground the writing in who the brand is and what it does.
Tone / vertical. One of 17 tone verticals (e.g. Finance, Healthcare, B2B/Tech) that shapes voice and terminology.
Internal links. Up to 20 URLs the article can naturally link to.
Special instructions. Free-text guardrails — things to always include, avoid, or emphasize.
Queue a whole content calendar at once instead of creating articles one at a time.
Output language for individual articles (English, Spanish, French, German, or Hindi) is set per-article in the New Article wizard, not in the bulk template.
Get a finished article out of the tool and onto your site.
Connect once from Integrations. After that, the Publish button on a Ready article sends the title, body, slug, and meta description directly to your site.
Export the outline or the article as a clean .docx from any document, or select multiple rows on the Content page to download them all as one .zip.
Toggle “Share publicly” on any document to get a read-only link — useful for sending a draft to a client for sign-off without giving them a login.
Still stuck?
Reach out to your workspace admin, or contact SEO Engine support with your document link and a description of what happened — that’s the fastest way for us to help.