Google AdSense is an advertising program run by Google that allows website owners and content creators to monetize their online content by displaying targeted ads on their platforms. It's one of the most popular and widely used ad networks on the internet.
Here's how Google AdSense works:
1. **Publisher Signup:** Website owners or creators interested in displaying ads on their websites or platforms need to sign up for a Google AdSense account.
2. **Ad Placement:** After signing up, publishers can create ad units within their AdSense account. These ad units come in various formats, such as banner ads, text ads, responsive ads, and more. Publishers place the ad code provided by AdSense on their webpages where they want the ads to appear.
3. **Ad Auction and Targeting:** When a user visits the publisher's website, AdSense uses contextual targeting and user profiling to determine the content of the page and the user's interests. Based on this information, AdSense conducts an auction among advertisers who want to display their ads to the specific audience. The highest bidding ad that matches the criteria gets displayed.
4. **Ad Display and Revenue Generation:** The chosen ad is displayed to the user on the publisher's website. If the user clicks on the ad, the publisher earns a portion of the revenue generated by that click. This is known as Cost-Per-Click (CPC) advertising. In some cases, advertisers may pay based on ad impressions (Cost-Per-Thousand Impressions, or CPM) rather than clicks.
5. **Payments and Thresholds:** Once the earnings reach a certain threshold (usually $100), the publisher becomes eligible for payment. Google AdSense pays its publishers on a monthly basis through various payment methods like bank transfers, checks, or wire transfers, depending on the country and currency.
6. **AdSense Policies and Guidelines:** Publishers must adhere to Google AdSense policies and guidelines to maintain their account in good standing. These policies cover various aspects, such as not clicking on their own ads, not encouraging clicks artificially, not displaying ads on prohibited content, and more.
It's important to note that since policies and procedures may change over time, it's a good idea to visit the official Google AdSense website for the most up-to-date information on the program.
